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Apple, Inc. Is Losing Global Smartphone Market Share

Fox Business


iPhone SE could become Apple's emerging market play. Image source: Apple.

Slowly but surely, the global smartphone market is growing again. Growth has undoubtedly decelerated in recent years, even dipping into negative territory for the first time ever earlier this year, as developed markets reached saturation and sales in those regions transitioned toward upgrades instead of first-time purchases, but there are still many parts of the world where adoption is low.

Strategy Analytics has released its estimates for the third quarter on global unit volumes, and the market researcher estimates that worldwide shipments grew 6% in the third quarter to 375.4 million. Android continues to dominate the global landscape, and Alphabet is growing its share at the expense of all other platforms. There were nearly 330 million Android handsets shipped, comprising 87.5% market share. Apple 's 45.5 million iPhones were good enough to grab 12.1% share -- down from 13.6% a year ago. All other platforms combined saw units fall 84%.