047: Influencer Marketing, Beyond A One-Night Stand

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"I actually think of an influencer now as three different types. I think of an influencer as a social amplifier, or a celebrity type. The second type being subject matter expert or someone that is really the one that is boots on the ground practitioner. And then the third one being the thought leader, the one that has the read, has the stage, but also is the one that knows who the right expert is to connect with and often times who the right amplifier is."