The Creative Penn Podcast

Joanna Penn

Writing, Publishing, Book Marketing, Creative Entrepreneurship


Publishing industry reports continue to show the rise of audiobook sales, and there are lots of opportunities for indie authors to get their books out there in audio. In today’s show, J. Daniel Sawyer explains some of the options. In the intro, I mention the Digital Book World report on what’s fueling the audiobook boom, plus why Amazon opening up in Australia is a good thing for customers but will cause a massive disruption to the retail environment. Plus, how Facebook futurist technologies could enable you to type 100 words a minute with your brain, not your fingers, and why I recommend technothriller Change Agent by Daniel Suarez if you want to get a glimpse of the future. You can get an amazing bundle of books and resources for writers available for a limited time at: It includes over $200 worth for a pay-what-you-like deal and includes my book, The Successful Author Mindset, as well as Writing a Novel in 7 Days by Dean Wesley Smith, Ebook Bundling, and much more. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. J Daniel Sawyer is a science-fiction, fantasy and mystery author as well as a podcaster, media producer, filmmaker and philosopher/polymath. He’s also one of the smartest people I know in terms of intellectual property rights, specifically for audio. He has just updated his book, Making Tracks: A Writer’s Guide to Audiobooks. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. Show Notes * How and why audio has opened up opportunities for authors * Why audio rights are not one right and why authors shouldn’t sign them away as such * What your audio rights are and how to protect them * On the changes in the audiobook market in the past 4 years * The future of audio and the death of the smartphone? * The type of author that can embrace DIY audio * The best ways to market audiobooks and thoughts on the subscription model for audio You can find J. Daniel Sawyer at and on Twitter @dsawyer. Transcript of Interview with J. Daniel Sawyer Joanna: Hi everyone. I’m Joanna Penn from,