The Creative Penn Podcast

Joanna Penn

Writing, Publishing, Book Marketing, Creative Entrepreneurship


Authors need to know about copywriting. It&#8217;s writing designed to make the reader take action, so we can use these techniques in writing the all-important sales description for the online book retailers, as well as ads for Facebook, BookBub and more. In today&#8217;s show, Joanna Wiebe from Copyhackers gives us some tips. In the (personal) introduction, I talk about being in Brisbane, Australia and how my life has changed since I moved away from here in 2011. It&#8217;s quite amazing what can happen in 6 years - and I look forward to 2023. What do YOU want to achieve by then? In publishing news, Kobo launches an ebook subscription service in the Netherlands, KDP print enters public beta, Amazon starts a second German imprint, and Audible might be expanding into India. I did an interview with Publishing Perspectives on our plans for Curl Up Press, and fantastic KDP reporting tool, Book Report rolled out an all-time sales data tab, which is very useful! I also talk about a fascinating book I read this week: Stealing Fire: How Silicon Valley, the Navy SEALs, and Maverick Scientists Are Revolutionizing the Way We Live and Work by Steven Kotler and Jamie Wheal. This podcast is sponsored by Kobo Writing Life, which helps authors self-publish and reach readers in global markets through the Kobo eco-system. You can also subscribe to the Kobo Writing Life podcast for interviews with successful indie authors. Joanna Wiebe is a conversion copywriter and founder of and and an international professional speaker. She&#8217;s also a prize-winning author of urban fantasy. You can listen above or on iTunes or Stitcher or watch the video here, read the notes and links below. Here are the highlights and full transcript below. * What is copywriting and why should authors care about it? * How to bring authenticity to your book sales copy, while you&#8217;re trying to hook readers * How to use a swipe file when you&#8217;re writing sales and marketing copy for your books * Are we writing copy for people or for robots? * Tips on time management for busy people * Making the leap from a day job to an entrepreneurial business * How and when to hire a copywriter You can find Joanna Wiebe at <a href="https://copyhackers.