Media startup Cheddar has signed a deal to bring its business-focused live content to national radio, adding to the growing distribution of its content. Cheddar will work with iHeartRadio, SiriusXM, TuneIn, Amazon Alexa, and Otto Radio.
We’re quickly seeing the growth of the newest trend: on-demand audio news, talk radio, and podcasts personalized around your needs. Created in 2015, the Otto Radio app streams in a Pandora-style manner so you can listen to news and discover podcasts based on your personal preferences.
These are the next generation of podcast apps that are trying something a little different. Otto Radio offers news and podcasts tailored to your tastes within the time you have to listen, and a dead simple “create a station” feature that allows instant access to a playlist of stories around that theme.
San Francisco-based Otto Radio has added “Themed Stations” to its platform, augmenting its customized Radio YOU product with the ability for listeners to take a deep-dive into topics of their choice. Additionally, the company has added “tastemaker”-curated, subject-specific “Featured Stations” covering different topics presented by subject matter experts.
We took a test drive of Otto Radio Themed Stations. While we can’t testify that 500,000 are available, Otto delivered content in response to our request for yoga, Bulgarian, weather, roofing, and dogs.